Customers supplied, terminations halved:
moving forward with energy
How to convince price-sensitive customers with added value.
A classic: This municipal energy supplier with an annual turnover of over 200 million euros offers the typical portfolio: electricity, gas, water and energy-related services. The company therefore faces strong competition – and supplies customers who are price-sensitive.
The challenge
- Increase customer loyalty in selected customer groups
- Generation of additional income in selected target groups
Strategy
- Introduction of an optional value-added package that can be activated free of charge or for a fee, covering all aspects of everyday and household security
Measures
- Generating added value by integrating attractive insurance benefits
- 24/7 emergency assistance for tradesmen with reinsurance (€1,000 per year)
- All-in-one warranty extension for all household and electrical appliances
- Communication via customer portal, website, OOH, radio, radio and TV advertising. Regional online campaignsInbound and outbound customer service, direct marketing
Success
- Cancellation rate halved for customers with activated value-added package compared to the reference group
- Up to 15 % completion rate for fee-based offers
Conclusion: Supply XXL pays off.
Those who offer their customers added value can realize competitive advantages:
This success case also shows this.
Not only was it possible to retain significantly more customers, but a double-digit completion rate was even achieved for the fee-based package variant.
Do you need a customized energy supplier value-added solution? Talk to me.
Sören Timm, Plant Manager Sales, is your
contact for the energy supplier business.
Sprich mit Sören Timm
Werksleitung Sales