Customers supplied, terminations halved:
moving forward with energy

How to convince price-sensitive customers with added value.

A classic: This municipal energy supplier with an annual turnover of over 200 million euros offers the typical portfolio: electricity, gas, water and energy-related services. The company therefore faces strong competition – and supplies customers who are price-sensitive.

The challenge

  • Increase customer loyalty in selected customer groups
  • Generation of additional income in selected target groups

Strategy

  • Introduction of an optional value-added package that can be activated free of charge or for a fee, covering all aspects of everyday and household security

Measures

  • Generating added value by integrating attractive insurance benefits
  • 24/7 emergency assistance for tradesmen with reinsurance (€1,000 per year)
  • All-in-one warranty extension for all household and electrical appliances
  • Communication via customer portal, website, OOH, radio, radio and TV advertising. Regional online campaignsInbound and outbound customer service, direct marketing

Success

  • Cancellation rate halved for customers with activated value-added package compared to the reference group
  • Up to 15 % completion rate for fee-based offers

Conclusion: Supply XXL pays off.

Those who offer their customers added value can realize competitive advantages:
This success case also shows this. Not only was it possible to retain significantly more customers, but a double-digit completion rate was even achieved for the fee-based package variant.

Do you need a customized energy supplier value-added solution? Talk to me.

Sören Timm, Plant Manager Sales, is your
contact for the energy supplier business.

Alles völlig unverbindlich. Aber garantiert erfolgreich.
tim-so-round
mehrwerk-soeren_timm-ratio-1-1-v1 Sprich mit Sören Timm Werksleitung Sales