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IF Bridge – The bridge between the Internet branch and the digital ecosystem of the savings banks
Experts agree: savings banks should sell their customers services, not their prices.
The key to effective differentiation for banks increasingly lies beyond banking – in traditional banking services combined with relevant value-added services for the customer’s current life situation.
Have you heard? Quo vadis current account? Two current podcasts provide answers!
You can feel it everywhere in the banking and savings bank world: institutions are currently taking a closer look at account models and current account prices.
The average current account price has risen by almost 40 % since 2015.
Persistent pressure on earnings, untapped price potential – especially in a European comparison – and the “new” approval requirement are three key drivers.
The latter, particularly for the savings banks, for example, also in view of the upcoming necessary replacement of the Maestro Card: the next topic requiring consent.
It will not be the last.
Even the neobanks are increasingly following the path of the universal banks when it comes to current accounts.
So why not make a virtue out of necessity and secure earnings and competitive advantages with a new current account strategy?
The (powerful) Voice of the Customer – Customer feedback based management systems and programs: The 10 most important success factors
Numerous companies have defined customer orientation as a strategic imperative for more growth.
More and more of these companies are implementing KPIs in their control and management systems that are based on customer feedback measurements (Voice of the Customer; VoC).
The Consent Strategy – Our lifebuoy for banks in response to the BGH ruling
The BGH ruling is forcing banks to fundamentally rethink their earnings and refinancing issues.
How can you as a bank successfully meet the new requirements and continue to differentiate yourself from the competition in terms of performance?
Save for old age with cashback – Sophie Röhlk from Bayerische in an interview with Mehrwerk
Nowadays, anyone who wants to maintain their standard of living in old age cannot rely on the statutory pension alone.
Private pension provision is increasingly coming to the fore and is leading to competition for the favor of policyholders in the insurance market.
But how can you successfully set yourself apart from the competition?
Successful with value-added services: These 3 influencing factors must fit
“Added value” is on everyone’s lips.
There is hardly a product or service that does not promise to offer the customer added value.
And that’s a very smart thing to do: by offering added value, the provider sets itself apart from the competition and makes its – often interchangeable – service unique and therefore much more attractive to the customer.
How you as an energy supplier or financial services provider can benefit from your customers shopping online
Did you know that the proportion of products purchased online has more than doubled during the coronavirus pandemic, according to a study by the IT industry association Bitkom?
Become the hero of your customers – increase customer loyalty through value-added services
The weekend is just around the corner, your relaxation is approaching.
You’re driving home, looking forward to your sofa and the heating is cold, the bathroom is flooded or the front door won’t open.
Whoever saves your weekend now is a real hero, right?