The Mehrwerk team:
Your specialists for “more”

Europe’s leading developer of data-based value-added services

Mehrwerk creates the added value double: emotional and economic. As a leading specialist for data-based value-added solutions, we create emotional brand and product experiences that differentiate our customers from the competition and achieve measurable economic success – guaranteed. Our headquarters are in Bielefeld. But our idea is spreading: with additional locations in Hamburg, Copenhagen, Oslo and Stockholm.

Redefining boundaries:
That is our vision.

As a European martech pioneer, we are redefining the boundaries of marketing technology. By using innovative technology- and data-based marketing tools, we define tailor-made value-added services. With these value innovations, we solve the classic conflict of objectives for our customers: between higher pricing on the one hand and intensified customer loyalty on the other.

Turning interactions into measurable success: That is our mission.

Our mission is to turn every interaction between customer and end customer into an opportunity for growth and connection. Our results: are always measurable. Our concepts: always have a lasting effect. Our fee: is always success-based. We are always a success case for our clients. And we work every day to ensure that our clients achieve extraordinary emotional and economic results.

More togetherness, more future, more you, more us: Welcome to the Mehrwerk world

“Measurable success, and in the long term.
We fulfill this promise”

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Frank Hippen

Managing partner and owner of the Mehrwerk Group

Three Questions for Frank. Frank Hippen, Geschäftsführender Gesellschafter und Inhaber der Mehrwerk Gruppe,
über die Idee von Mehrwerk und über die Königin der Savanne

Frank, adding another goodie to a service – isn’t that actually banal?

Looks like it at first glance, doesn’t it? But it only actually works if this goodie, i.e. this added value, really “sits”. This means that it really has to meet a need and be relevant for the end customer. We have to ensure this when we develop a value-added solution. And you can’t do that by coming up with something funny. We can do it because, as a data-driven martech pioneer, we use a unique combination of cutting-edge marketing technologies on the one hand and comprehensive real-time data analysis on the other. This is how we come up with solutions that are tailored to specific industries and locations.

Assuming such a solution is developed: What risk do Mehrwerk customers take when they implement this solution?

None. That sounds strange, but because we use the tools just mentioned in development, we are always relevant and can’t be wrong. We can look our customers in the face and say: this is our solution, we’ll give it to you, we’ll make sure it’s implemented for you, we’ll also take care of all the handling, and because we’re paid purely on a performance basis, we don’t earn a single cent until you’re successful with it. Our customers create new product experiences. End customers reward this in two ways: with loyalty and a willingness to pay higher prices. And we benefit from this growth. And that works extremely well.

Last question: What is that golden giraffe doing in the Mehrwerk office?

Oh yes, the giraffe. The “queen of the savannah”. Sees more than others, has the perfect overview and gets much higher than everyone else. That impresses us, which is why she is our mascot. But why the team called her “Franky” remains a mystery to me…(laughs)

Facts & Figures:
Numbers that count.

End customers

15 million+

B2B customers

250+

Team

600+

entire group of companies

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Headquarters

Bielefeld and further offices in Hamburg, Copenhagen, Stockholm and Oslo

Foundation

2011

Value-added services for 27% of all German households.

Every 16 seconds, a German household uses our services.

More at home: the Mehrwerk locations.

Our home is right in the heart of Bielefeld, at Lenkwerk. Here, at the heart of the city, we make people happy, combine creative freedom with an innovative working environment and thus create the perfect place for inspiring ideas and successful collaboration. Come by and see our inspiring home for yourself.

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Mehrwerk GmbH
Am Lenkwerk 5
33609 Bielefeld
Germany

Franky: The Mehrwerk mascot

Franky the giraffe has accompanied us since the beginning of Mehrwerk. We see our own values and our mission embodied in the giraffe, which is why it is our spirit animal. Franky is an integral part of our internal and external communication, our culture and our DNA. He symbolizes our motto: be different.

Your way to Mehrwerk:
As a customer, as a partner, as a Mehrwerker:in.

About your value-added solution

Then contact us! Let’s talk about how we can help you make your products stand out from the crowd, strengthen your customer loyalty and thus increase your profits.

Become a Mehrwerk partner here

Do you have a B2B2C product? Get in touch with us and we’ll offer it to our network of over 15 million households in Europe. Together we can increase your reach!

Join the team now

We are already over 600 motivated people, but there is certainly still room for you. Take a look at our vacancies, discover your career opportunities and get to know various Mehrwerker:innen in advance.

mehrwerk-larissa_bublies-ratio-1-1-v1 Sprich mit Larissa Bublies