Success case: Relaunch of the MehrKonto portal of Volksbank eG – Die Gestalterbank
Gestalterbank presents the portal of its MehrKonto+ benefits world, which is now also accessible via app, with a new design and enhanced functions.
The future of banking lies “beyond banking”. Customers expect their bank to have more to offer and to be able to do more than just manage money. Instead, a bank should understand its customers and their needs. This is why Gestalterbank reorganized its account models in 2019 with the aim of increasing customer loyalty and implementing a price increase at the same time. To achieve this goal, Gestalterbank and Mehrwerk jointly developed MehrKonto+ with four hierarchically tiered value-added account models. MehrKonto is an intelligent customer world that offers very special extras for the accounts and cards of Gestalterbank customers. With the restructuring of the value-added account models, the churn rate fell sharply in 2020, while the number of new Gestalterbank customers has increased steadily since then.
Account models that have “more” to offer
As a useful everyday companion, MehrKonto covers a wide range of value-added services as well as insurance and assistance services: In addition to emergency services, such as the door-opening service, key-finding service or emergency cash, these also include an extended warranty for newly purchased electrical appliances or various savings opportunities via online cashback, travel refunds and ticket refunds. In summary, MehrKonto offers its customers many things that make life cheaper, safer and all-round more enjoyable and invites the account holder to enjoy a unique user experience.
The new MehrKonto: The banking of the future – today
In addition to the value-added services and insurance and assistance services already introduced in 2019, Gestalterbank has further expanded its MehrKonto offering and has even more to offer in the future. These include, among other things:
Banking+
Thanks to an AI, Gestalterbank customers receive tailored offers and personalized benefits based on the transactions they have already made.
As the focus is on the customer’s needs in this case, such offers are more relevant to the account holder than random suggestions.
Protection+
In future, letters of protection and insurance benefits can be added flexibly at any time with just a few clicks.
This means that Gestalterbank customers only pay for what they personally need for their current life situation and feel even better protected thanks to MehrKonto.
Regio+
As a regional bank, Gestalterbank is committed not only to its customers, but also to local companies.
With MehrKonto, it is therefore creating a marketplace that brings regional companies together with their customers.
The companies can hold their own against the competition and customers receive a percentage of the purchase amount as a refund.
Usability is the be-all and end-all for increasing activity
Portal
The requirements for the usability of a website are changing rapidly these days.
Users want to access the information and content they want quickly, easily and intuitively.
That’s why the MehrKonto portal was relaunched after just three years, because the user-friendliness of a benefits world is also subject to certain quality criteria that must be met.
For example, the portal must have a visually appealing and contemporary design so that it is visually appealing to users and invites them to browse.
A good design also supports navigation and use of the portal so that benefits, offers and discounts can be accessed quickly and, ideally, are personalized.
These aspects increase the attractiveness of these benefits and ensure that users actually take advantage of them.
App
In addition to an appealing design, simple navigation and ideal usability, the choice of different mobile devices must also be taken into account.
After all, users want to be able to access the MehrKonto portal anywhere and at any time.
Whether on a smartphone, tablet or laptop – this is now possible thanks to the MehrKonto app.
Gestalterbank customers therefore always have their benefits with them and no longer miss out on attractive offers or exclusive discounts.
Login
The login process in portals also has an impact on the user experience.
The easier it is to log in, the more likely it is that Gestalterbank customers will access the portal.
It is therefore a great advantage that Gestalterbank customers do not need to register again in the MehrKonto portal.
The customer simply registers in the MehrKonto portal by logging in with their online banking access data.
The aim of the above-mentioned optimizations is to increase activity in the MehrKonto portal. This is because the user-friendliness of the portal, the MehrKonto mobile app and the simplified login procedure via VR-NetKey are decisive factors that have an impact on the activity of Gestalterbank customers. Only if these factors are fulfilled and are geared towards the needs of customers will users actually become active in the portal and use all the services of the MehrKonto. This demonstrably leads to increased customer satisfaction and customer loyalty to Gestalterbank.
Die Volksbank eG – The designer bank
Volksbank eG – die Gestalterbank is a German cooperative bank based in Offenburg and Villingen-Schwenningen in Baden-Württemberg. With total assets of over EUR 10.76 billion in the 2022 financial year, equity of over EUR 861.3 million, 960 employees and 33 branches, Volksbank eG is one of the largest cooperative banks in Germany. (Status: 18.03.2022)
Here you can access the world of benefits of Volksbank eG – die Gestalterbank: www.mehrkonto.de